O antes não existe mais

Certamente as coisas já mudaram e o novo normal não terá espaço para algumas coisas que já estavam, a muito tempo, inseridas na nossa rotina. Algumas delas são:

• Preços abusivos (seja por produtos ou por serviços)
• Fotos editadas para mostrar algo que não é real
• Consumo excessivo (ter por ter, sem necessidade)
• Ostentação (mostrar que tem)
• Marcas sem propósito
• Idolatria à sub celebridade 
• Conteúdo sem qualidade
• Falar uma coisa e fazer outra (hipocrisia)
• Empresas com a cultura de competição, assédio e corrupção
• Falsos gurus
• Destruição dos recursos naturais

to solve someone's problem

A bank account in Brazil nearly got David Vélez arrested.

Alarms sounded. Armed guards arrived.

They asked, "What are you doing here?"

At the time, he was traveling to explore an opportunity to open an office there for the private equity firm he worked for.

"I just want to open a bank account."

Everybody visibly relaxed.

They let him go.

After all of the commotion...
... Vélez STILL had to wait 20 minutes to see a teller.

Moral of the story?

Opening a bank account in Brazil is a nightmare.

This experience led Vélez to exploring the reality:
55M Brazilians don't have access to a bank.

For those that do, they pay 450% annual interest rates.

Just to store their money somewhere.

Shocked by the extreme availability gaps, Vélez decided to take action.

In 2013, Vélez founded NuBank, to fight the bureaucracy and complexity of the financial system in Brazil.

Today, they are one of the world's largest digital banks, worth over $10B with 20M+ customers.

Here's the thing:

Vélez didn't create a startup to attain fast growth.

He attained fast growth because he solved the problems he experienced first-hand.

As founders, we don't have to achieve "success" to win.

We just have to solve someone's problem.