Competition

Competition is more intense than it used to be. 

There are more firms competing for the same business and meeting clients who have less time, less budget and shorter attention spans than ever before.

Business Development for a Law Firm

BD is not Marketing. BD is not Sales.

BD is M-F-S to grow your revenue.

BD is not about the firm or partners, BD is about the market and prospects.

The difference between Marketing and BD falls into two main categories: cultural and economic.

Marketing is intangible. BD is tangible.

BD Team x Marketing Team

Marketers judge their projects’ performance with a pink eye. But that performance focus doesn’t always look like action to their colleagues in BD.

How can they work together?

1. Aligned

When BD and Marketing are aligned, clear boundaries between the two exist, but they’re flexible. The groups engage in joint planning and training. 

2. Integrated

When BD and Marketing are fully integrated, boundaries become blurred. Both groups redesign the relationship to share structures, information and rewards. Marketing begins to focus on strategic and a “rise or fall together” culture develops.

Educational Background for a law firm

BD Professional

Marketing and Sales, BigData Management, Business and Administration and PMO.

Marketing Professional

Communication, PR, Branding, Events and Design.

Tendência