BD is M-F-S to grow your revenue.
BD is not about the firm or partners, BD
is about the market
and prospects.
The difference between
Marketing and BD falls
into
two main categories: cultural and economic.
Marketing is intangible. BD is tangible.
BD Team x Marketing Team
Marketers judge their projects’
performance with a pink eye. But that performance focus doesn’t always
look like action to their colleagues in BD.
How can they work together?
1. Aligned
When BD and Marketing are aligned, clear
boundaries between the two exist, but they’re flexible. The groups engage in
joint planning and training.
2. Integrated
When BD and Marketing are fully
integrated, boundaries become blurred. Both groups redesign the relationship to
share structures, information
and rewards.
Marketing begins to focus on strategic and a “rise or fall together” culture
develops.
Educational Background for a law firm
BD Professional
Marketing and Sales, BigData Management, Business and Administration and PMO.
Marketing Professional
Communication, PR, Branding, Events and Design.
